The Scoop

OG of video marketing

The 5 OGs of Video Marketing

Online video marketing is booming in 2021. From Tiktoks and Instagram stories through to new gen explainer videos and interactive pieces, it’s hard for an animation studio to keep up to speed, never mind a business looking to take its first steps in video marketing.

At Hocus Pocus Studio, we’re lucky enough to work on a huge range of categories of these marketing videos, so here’s our take on the traditional big pillars of the video marketing world. Because we’re self-professed experts, and dead clever, we’re going to also list these as they relate to a buyer journey. And because you’re also dead clever, you’ll understand exactly what we’ve done. Read more

cartoon to imply fake size

Big Voice, Little Voice

This much we’ve learned as an animation studio: Big companies want to appear small, small companies want to appear big. … Read more

illustration of girl asleep at keyboard

B2Boring Video

It doesn’t get more business-y than ‘business to business’, who wants dull old B2B over sparkly popular kid B2C? B2B… Read more

graphic of Wagnerian women and goldfish

What Length Should My Video Be?

You won’t get to the end of this post, right? It’s not a video, meme, gif or tiktok so it… Read more

2d illustration of someone throwing toilet roll out of a window

Keep Calm and Animate!

Conquest, war, famine and plague notwithstanding notwithstanding, it’s probably not a bad time to be one of the busy London… Read more

Video Moves Us

Successful advertising begins with effective communication; telling your brand’s message in a memorable way that will have impact with the… Read more