Coeliac UK


Here’s a lovely colourful, bright and squishy series of animated TVCs we made for McCann / Coeliac UK to promote awareness and encourage young people testing for Coeliac disease. The little vignettes are based on real stories of real children who suffered from some of the major symptoms of coeliac. Of course we turned the volume up to 11 for a bit of comedy, but we love the effect the simple palette and tactile textures deliver.


Client: McCann
Director: Justin Lowings
Art Director: Theresa Hilsden
3D Animation: Ricard Badia
3D Animation: Sebastian Pfeifer
Creative Director: James Murphy
Producer: Miles Paulley