Let’s Rise

Cel animation for Digitas / Westin. We were hired to make a film for their campaign for Westin to highlight their wellness program. We went for an illustrative approach rather than live action or CG.

So there’s lots of old-school craft here with the cel animation. We worked particularly hard on the transitions and keeping the film flowing nicely between shots.

woman foot illustration
woman doing yoga
woman walking topshot
illustration outside westin
illustration in bed
illustration of yoga


Client: Westin Hotels
Agency: Digitas
Creative Director: Rob Ferneyhough
Producer: Miles Paulley
Illustration: Jessica Rabbit
Animation: Justin Lowings, Rebecca Perrone
Sound design: Richard Lewis