Digitas hired us to make a film for their campaign for Westin to highlight their wellness program. We went for an illustrative approach rather than live action or CG.
So there’s lots of old-school craft here with the cel animation. We worked particularly hard on the transitions and keeping the film flowing nicely between shots.
Client: Westin Hotels
Creative Director: Rob Ferneyhough
Producer: Miles Paulley
Illustration: Jessica Rabbit
Animation: Justin Lowings, Rebecca Perrone
Sound design: Richard Lewis