Delivery, Data, Performance.
Here’s a next-gen explainer we made for UniLIVE. We wanted to ditch the tired tropes of the explainers that launched a thousand startups over the past decade; they’ve become a tired and generic. Our goal was to to create something slicker, more atmospheric and forward looking.
So that meant a snappy script, delicious art direction and building a world to fill with all the lovely content. The job was epic, but we had fun along the way, particularly with the spoof OOH adverts. More of this please!
Animation Director: Justin Lowings
Creative Director: James Murphy
Producer: Miles Paulley
Art Director: Theresa Hilsden
Additional Animation: Joao Monteiro, Ketan Kulkarni
Sound design: Richard Lewis