Explainer Video Production Company | 2D & 3D Animation in the UK
Hocus Pocus Studio is a BAFTA-nominated London animation studio specialising in high quality explainer videos for finance, tech, and healthcare companies. We create impactful, beautifully crafted films that work across websites, social, and events.
What is an explainer video?
An explainer video is a short animated film that helps your audience quickly understand a product, service, or idea. They’re often used on websites, in sales presentations, or on social media to simplify complex topics.
Why choose Hocus Pocus Studio?
We combine storytelling, design, and animation to create explainer videos that don’t just inform, but resonate. Our studio is known for:
- World class in-house creative
- Flexible 2D and 3D animation pipeline
- Tight scripting and storyboarding
- Ability to simplify and add clarity to complex messaging
- Expert knowledge of working within regulatory controls in finance and healthcare
What types of explainer videos do we make?
- 2D animated explainers for AI and fintech platforms
- 3D explainers for biotech and medical tools
- Mixed-media films with UI overlays and voiceover
- High-end films for investor relations and internal comms
- Training and internal comms films
How we work?
We collaborate with clients from script through to delivery. A typical explainer video takes 6–8 weeks. You’ll get:
- Script and concept development
- Storyboards and style frames
- Animation and sound design
- Social media cutdowns if needed
Examples of our work
LSEG: A 2D explainer video to visualise clearing services, risk management and how LCH intelligently navigates regulation.
UniLIVE: A 2.5D explainer video ditching tired tropes with rich world building and storytelling in just 60 seconds.
Sport24: Clean lines, limited palette, and mixed techniques – 2D, 3D, and frame-by-frame animation – create a fresh, art deco-inspired explainer.
Frequently Asked Questions
Q: How long should an explainer video be?
A: Most explainer videos are 60–90 seconds. Some internal videos can run longer.
Q: What’s the ideal format?
A: We usually deliver in 16:9 for websites, plus portrait/square formats for social if needed.
Q: Can we use our brand guidelines?
A: Absolutely. We’ll tailor everything to your visual identity. If you’re in startup mode, we can help establish one.
Q: Do you offer scripting and voiceover?
A: Yes, we handle everything in-house – script, VO, music, and sound design.
Q: How much does it cost?
A: Budgets usually range from £5k to £20k depending on complexity.