Craft Films chose Hocus Pocus Studio to do the graphics in this documentary about the making of the new X-Class from Princess Yachts. Much longer format than most films we would work on, the challenge throughout was to stop this being a boring talking heads video. With such great footage to work with we quickly established a graphic style that would keep things visually sparky.
We wanted the graphics to feel somehow organic, but still elegant and contemporary, hopefully we went some way to achieving that.
AGENCY: CRAFT FILMS