Princess Yachts

X Class

Craft Films chose Hocus Pocus Studio to do the graphics in this documentary about the making of the new X-Class from Princess Yachts. Much longer format than most films we would work on, the challenge throughout was to stop this being a boring talking heads video. With such great footage to work with we quickly established a graphic style that would keep things visually sparky.

We wanted the graphics to feel somehow organic, but still elegant and contemporary, hopefully we went some way to achieving that.


layout paper
document on desk
blueprint of design
man in dock
man with equations around head
designing a yacht