Real Magic at Christmas
It doesn’t get much bigger than the Coca-Cola Christmas TVC, so we were over the moon that DentsuMB / Selected Work chose Hocus Pocus to do the 2d graphics. We’re all about creating magic at the studio, so couldn’t find a brief more perfectly suited to us.
A bit like the Beagle Story for Scott Free, we were briefed to create a vintage cel animation, although this time with an old school Disney feel to it. It’s quite a challenge to drop all the advances made in design, animation and compositing over the past fifty years! So we took our time, did lots of experimenting and ended up creating a lovely festive cartoon that frames the story of the real magic at Christmas. Ho ho ho!
Agency: Selected Works
Creative Director: James Murphy
Producer: Miles Paulley
Background Artist: Berhard Yohalin
Character Animator: Laura Cobo
Animation Director: Justin Lowings