We love a challenge! So being asked to visualise clearing services, risk management and how LCH intelligently navigates regulation was meant for us. Some beautiful illustrations by gave us the inspiration to create beautiful piece of 2d animation that feels a world away from regular finance films.
The palette, the epic scenes and fluid camera movement all combine to deliver an animation that’s somehow moving, despite the intricate subject matter. 2d animation can still have depth and resonance.
At Hocus Pocus we specialise in visualising difficult concepts and turning them into something beautiful. This can be particularly useful in finance films where there is a lot of complex concepts and terminology involved. For more examples of this sort of work be sure to take a look at our portfolio page.
Agency: George & Dragon
Creative Director: James Murphy
Producer: Miles Paulley
Illustration and Art Direction: Charlie Davies, Theresa Hilsden
Animation Director: Justin Lowings