Play Tips

What a lovely brand and project to work on. These little snackable social films were to show different ways you could use LEGO to play games, inside and out, as well as just building stuff.

Everyone’s looking for ways to encourage nippers away from screens, so here are 3 great ways of doing that. Working with such lovely illustrations and bright colours made it a real pleasure to animate.

LEGO mystery monster
Kids in back of car image
LEGO text
LEGO illustration
LEGO illustration
LEGO ring toss


Client: LEGO
Agency: Edelman
Director: Justin Lowings
Creative Director: James Murphy
Producer: Miles Paulley
Illustration and Art Direction: Philipa Rabbit
Animation / post: Justin Lowings, Rob Wilkes
Sound design: Richard Lewis