Zovirax

Duo

Digitas chose us to make an online video for GSKs’ Zovirax Duo.​ The film used a futuristic UI style, following on from their existing television campaign. The video was used online and on social media to give people an in-depth explanation into how the dual action ingredients help prevent cold sores.

motion graphic of woman looking at camera
3D wireframe of affected area of face
3D animation of aciclovir entering skin cells
3D animation of infected skin cell
motion graphic image of woman smiling
3D animation of Zovirax formula approaching infected cell

Credits

Client: Zovirax
Agency: Digitas
Creative Director: Rob Ferneyhough
Producer: Miles Paulley
VFX Supervision / Animation / Post: Dean Smith
Additional Animation: Henrique Bispo