At Hocus Pocus, we just love a cinemagraph. These living pictures can be incredibly atmospheric, and in production terms, quite a light touch that can deliver a lot of impact.
Of course GUCCI gave us some great assets to work with, some striking art direction here.
Photo of female models wearing Gucci
Photo of Gucci handbag in open field
Photo of male model wearing Gucci
Photo of woman wearing Gucci Zebra shoes
Photo of male and female in Gucci
Photo of female looking at Gucci Bag


Client: Gucci
Animation Director: Justin Lowings
Animation: Francesca De Bassa